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Raised amidst the vibrant backdrop of Bangalore and born in 1985, Meghana's formative years were imbued with the innovative transition of her mother's exquisite sarees into chic and contemporary silhouettes. Despite her innate passion for fashion, she chose to embark on an academic journey, pursuing a degree in Computer Science, which she successfully completed in 2006/2007.
Over the subsequent decade, Meghana dedicated herself to the realms of Human Resources and Business Operations within the IT corporate domain, honing her professional acumen. In 2019, Meghana made a pivotal decision to relocate to New York City, allured by the prospect of pursuing an AAS degree at the esteemed Parsons School of Design. Her unwavering dedication and tireless efforts culminated in her graduation with honors in Fashion Design in 2021.
In 2022, Meghana gave life to 'ekamāthra' and officially unveiled the brand in 2023. This unique label is devoted to providing trans seasonal urban luxury wear, catering to the discerning tastes of individuals who value both modesty and audacity in their sartorial selections, all meticulously crafted from eco-friendly fabrics. The brand beautifully interweaves traditional and contemporary elements, which serve as the quintessential pillars of our brand ethos, championing the cause of sustainable fashion. Our foremost commitment lies in advocating consciousness and inclusivity, with each piece meticulously handcrafted as a wearable masterpiece, including custom-made dresses.
The core of the brand embodies grace, bold fashion expressions, versatility, and ornate details that enhance a refined yet powerful aesthetic. Fashioned from natural fabrics and crafted on-demand, the fashion label aims to tackle the current dilemmas of overproduction and superfluous consumption in the contemporary fashion landscape, emphasizing the importance of sustainable clothing.
The Karigars (artisans), integral to the essence of ekamāthra, hold intrinsic value within our brand. Hailing from remote villages in India, many of these skilled craftsmen represent the second and third generations in their lineage.
In the fashion industry, there exists an ever-present urgency to champion our Karigars and preserve their invaluable artistry. We firmly believe in engaging these Karigars, endorsing the craft ecosystem as a fundamental and continual component of conscientious business practices.
The period spanning from 2019 to 2022 bore witness to a notable upswing in the significance of digital fashion, primarily catalyzed by the global pandemic. This paradigm-shifting trend represented a pivotal step on the journey towards a more ecologically aware and conscientious world. Digital designers skillfully amalgamated time-honored craftsmanship with state-of-the-art technology, yielding captivating masterpieces that breathe life on your screens. Embodying a flawless fusion of art, architecture, and fashion in the digital realm, these creations champion contemporary fashion while promoting body positivity, all the while leaving a minimal ecological footprint in their comprehensive production process.
Studio ekamāthra in Bangalore, India is a 100% hand-tailored facility and employs skilled karigars who work and produce in a safe and comfortable studio-like environment.
We have a strict labor policy with terms of fair wages, ethical work environment, and no child labor.
